Visual
Communication
 
     
     
 
 
The Jekyll & Hyde Project
Brand Identity
The Jekyll & Hyde Project was a lifestyle store comprising of curated design products mostly from Japan. Given that the logo comprised of the hare & fox which represented diversity and multiple personalities like the products, we adopted the 'Burrow' concept for the interior using different topographic shapes for the shelf layers. The display shelves become the underground and artificial turf on the upper walls represented the surface.
 
 
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