Leather Avenue - TRX

2023

Leather Avenue outlet at The Exchange TRX. This unique outlet embraced an Art-centric approach, combining sculptural installations, visual effects, and retro-inspired arches. Instead of a traditional still format for the window display, the facade stands out, catching the attention of passersby with a seamless blend of analog and digital technology.
The experience was designed to unfold in layers as customers approach—starting with captivating installations that draw them in, followed by the funneling layers of textured archways that lead them through the space. Inside, two distinct categories, each defined by its own color and structure, guide the flow of the space. An immersive journey that blends art, architecture, and design.